A life devoted to fruit and veggies
Ask anyone who’s spent even a few minutes around Tony Joseph, and they’ll joke that his passion for fruit and vegetables is hard-wired in his DNA. He just wouldn’t be the same man without it. They might not realise it, but this is actually very close to the truth.
You see, it all began long before Tony was born in 1949 as a wave of social and economic optimism began sweeping across a country recovering from the Second World War. His grandparents had planted their first banana and pineapple crops in the 1920’s on their property at Taylor’s Arm, not far inland from Macksville in northern New South Wales. For a quarter of a century, the family had dedicated themselves to the vocation of growing quality fresh produce for a hungry community. Looking back, Tony believes that it was during those happy times on the banana plantation that much of his grandfather’s passion for fresh produce rubbed off on him, along with the famed Lebanese migrant work ethic that would serve him well for the rest of his life.
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